Welcome to my blog post series about using Pinterest with Kajabi! If you'd like to see all the articles on this topic, either click HERE or click the topic "Pinterest" in the right sidebar.
One of the best ways to get traffic to your Kajabi site is via Pinterest. You may think of Pinterest as "just for fun" or a "social media channel" but it's actually a huge search engine; it just happens to have a lot of pretty pictures :)
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Just like with Google, YouTube, and Amazon, when people are looking for information about a topic or product, they search on Pinterest. Don't believe me? The stats don't lie, baby.
According to Pinterest's own statistics:
For deeper insights into who uses Pinterest and how they use it, check out Pinterest's Audience Insights. Pinterest used to have the reputation that "just mommies use it." But take a look at those statistics and no matter your niche or ideal client, I'll bet you'll now find them using - and engaging with - Pinterest.
So, clearly, Pinterest is somewhere that your Kajabi business should be hanging out :) Now let's talk about how to maximize Pinterest + Kajabi.
You may already have a Personal account for Pinterest, which is actually great because that means you've used it from the consumer end and understand how that side works. But even if you've never used Pinterest (here's Pinterest's comprehensive starter guide), you should get a Business account, which I'll explain how to do below.
Could you just use your Personal account for your business? Sure, you could. But getting a Business account will do 3 important things:
The answer to this is completely up to you. Some things to consider in making your decision:
There are more things you'll consider that are individual to you, like "do I want the hassle of running 2 separate accounts?" and more. Again, the choice is yours.
If you already have a Personal Pinterest account and you want to convert it to a Business account, here's how:
- instructions via Pinterest
Here's how to start a Pinterest Business account if you don't already have a Personal account that you're converting over:
- instructions via Pinterest
Super easy, right?
If you're starting a fresh Business account on Pinterest, relax, grab your favorite drink, and start adding your Boards! Name one Board after your Kajabi site and Pin a bunch of links from it! If the "wrong" images come up, make sure maximize the SEO settings and add images for your Kajabi site, blog, and each Page that you Pin from.
Kajabi/Pinterest tip: Make a note of your Kajabi site traffic, opt-in rate, etc. NOW, then watch it grow with the influence of being on Pinterest. Have fun!
Don't forget to read the rest of my blog post series about using Pinterest with Kajabi! If you'd like to see all the articles on this topic, either click HERE or click the topic "Pinterest" in the right sidebar.
*All stock photos by Ivory Mix, my favorite feminine stock photo membership site. Check out their free stock photos!