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"Kajabi is Too Expensive": How It Actually Saves You Money Over Cheaper Systems

What is Kajabi? It's a platform to easily sell your content online - courses, e-books, membership site, coaching groups, even physical products. It's an all-in-one solution that let's you have everything under one roof: website, blog, landing, sales, and checkout pages, e-mail marketing system, funnels, webinars, and more. It's pretty amazing, actually.

Note: This post was originally written in 11/2017 and has been updated in 03/2018 and 10/2018.

I'm a Kajabi Konvert

And proud of it! Heh. That was kind of obnoxious, right? But I'm totally serial. I discovered New Kajabi in December 2016 and, after taking a walk-through with a free trial, decided pretty quickly that THIS was my new best friend. 

  • I'm also a proud Kajabi affiliate! I believe in this product and this company so much that I've chosen to center my business around them. Please know that any Kajabi-related links in the rest of this post are my affiliate links* - and they actually extend your free trial and provide you with extra bonuses, so I don't think you'll mind, right? There are other affiliate links in the post as well. *This means if you click a link and end up making a purchase, I may receive a commission for having referred you. Grazie!

Analyzing All the Options

When I found Kajabi, I was trying to decide where to build my new website (yes, this one! ErikaFriday.com) and, being the The Over-Analyzer that I am, I had to personally check out a bunch of the options before making a decision (doing a total eyeroll at myself).

I'd been a self-hosted WordPress blogger since 2007. So I knew there were various course and membership plugin options available but I didn't know if I wanted to mess with the tech logistics one of those would entail. (I'd heard some nightmare stories and ain't nobody got time for that, y'all). I also considered starting with a WordPress site, my cute paid theme, and paid/free courses delivered via Mailchimp. Just keep is super simple, ya' know?

But I knew that long-term I'd want a lot more functionality. Since I always believe in "starting with the end in mind" - and with the fear of potential tech nightmares getting all the themes, plugins, and integrations working together - I decided against using WordPress for this new project.

I already knew and loved Simplero, an all-in-one online biz platform, and have clients who use it. However, a few of it's features were holding me back (e.g., you have to make landing pages from scratch and I'm not a designer). Also, Simplero had raised its prices since I started working with it in 2015 and were higher than Kajabi prices (see more on this below).

I also checked out the Rainmaker platform, Course Cats, CourseCraft, TeachableThinkific, Ontraport, and more. I took notes and analyzed the pros and cons (the former program analyst in me has never died). I compared features and narrowed down which ones were really important to me, based on my plans for ErikaFriday.com. I decided that an all-in-one-solution was the way to go.

That Time I Chose Kajabi

Just as I was about to settle on using the all-in-one Simplero for this new site, I was discussing platform options with someone in the B-School group and she asked about Kajabi. Well, honestly, I had avoided looking at Kajabi (aka New Kajabi or NK) since first hearing about it a couple of years ago.

Not only was I trying to avoid another "shiny object" but I assumed it was similar to Rainmaker, very corporate-y looking with a "male entrepreneur" vibe to it and I wanted something simple and clean but with some flair. But, oh well, sure I'll check it out for my fellow B-Schooler and give her my thoughts. {I heart talking about course platforms}.

Um, oops! I fell right down the Kajabi rabbit hole and spent the next 2 hours reading everything I could about NK, watching YouTube videos, and started a free trial. It was love at first site 💙  (< see what I did there? Eh? Eh?). I found Kajabi to be the perfect all-in-one solution for my needs and was SO excited! And it didn't look corporate-y or male-centric at all.

"But It's Too Expensive for Someone Like Me"

However, like many people checking out Kajabi, I sucked wind at the prices. Yikes! "So, if I want to get started with Kajabi, we're talking $103/month (paid annually) or $129/month (paid monthly) to get started on the Basic Plan?" Ouch. Given that most people can't cough up $1,200 at once to pay annually, even to save 20% for the year, the reality for most of us is paying $129/month getting started.

At first, that seemed a pretty harsh reality for someone like me who, although I'm making a living as a virtual assistant, doesn't have much left over after bills. This is coupled with the fact that I was just starting out with the idea of earning residual income with courses or products, etc. Like, starting from scratch, yo.

I had to ask myself, "How can I justify spending $129 per month on something that won't be earning me any money until I get it all set up and launched?" Is that what you're thinking too? I kinda' figured. (Picture me making the peace sign with my fingers and pointing from your eyes to mine, back and forth).

That's why I'm doing this post - because I want to share how I was able to become comfortable with the cost and therefore choose my digital soulmate, Kajabi, to build my site. If Kajabi is your first choice, I want you to be able to purchase this "expensive" but superior option instead of being stuck with something that's "cheaper" but not as good.

Note that I use the quotation marks because Kajabi, when comparing apples to apples, is actually cheaper than other options. Okay, now I'm going to break it all down for ya'.

How Kajabi Actually SAVES You Money Over the Other Options

Here's the buried headline: If you add up the cost of individual programs that do all the things Kajabi does in one program, your final cost will likely be lower with Kajabi. Yep!

Every one of us uses different software options to run our online businesses. But here's a scenario someone might follow to run their online coaching, consulting, or digital product business:

WordPress.org (free)
Divi Theme ($89/year or $7/month)
Siteground website hosting ($12-20/month)
LeadPages ($37/month)
ConvertKit ($29/month for 1K subscribers)
Thinkific or Teachable ($99/month)
Stripe or Paypal (free)
TOTAL $184/month

Well, lookie there, we're at a much higher price than $129/month for the Basic plan on Kajabi, which will do all the things that combo of programs will - website, blog, host courses, memberships, and e-products, lead/sales/checkout pages, e-mail marketing, video hosting, and process payments. [Since I wrote this article in 11/2017, Kajabi has added webinars, pipelines aka funnels, events, and more yet not raised their prices].

Please note that the above sample scenario includes the lowest-priced option for each software, with equivalent features to Basic Kajabi, paid monthly vs. annually (since I assume most of us can't afford huge annual payments). So I didn't purposely try to find the most expensive option, lol. This is a pretty reasonable scenario. You can add or subtract different components but, as you can see, it's probably going to remain more expensive than the cost of Kajabi once you add everything up.

Also, keep in mind something else that might cost you even more if you DON'T use Kajabi: Paying for tech help when all these various parts and pieces need to be successfully hooked up together, and addressing problems when they go haywire (not to mention possible lost income if your site or funnel is down for any length of time).

All Kajabi plans include 24/7 chat support in-app, e-mail support, and a Facebook group with 11K and counting active members who love to help each other succeed. I'm very active in the group myself as a Kajabi Ambassador; we're 7 expert Kajabi members from around the world here to support you, give tips, and answer questions. 

Simplero and Ontraport are all-in-one systems similar to Kajabi and they cost $169/mo and $147/mo, respectively, for similar features (but neither is as all-encompassing as Kajabi). So they're clearly more expensive and I hope I've convinced you that if you can afford the other "cheaper" options, you can indeed afford Kajabi :) And guess what? It's about to get even better because I'm going to tell you how to sign up so you receive exclusive bonuses available only through Kajabi Partners like me.

All the Bonuses You Receive Upon Sign-Up For a Free Trial

Even though you can now see the value of Kajabi pricing, I know you'd love some extras too. If you sign up through any of my Partner links in this post (not available through their main website), you'll receive:

  • A 28-day free trial when you'll have full use of Kajabi and can start building your empire :) (What if you attacked it and made sales before your trial was even up?!)

  • A 28-day Kajabi Hero challenge, a daily step-by-step program to guide you in building your first product and sale in Kajabi. Goal: Make your first $1,000 and receive your #KajabiHero tee in the mail {<- Kajabians get free swag for meeting sales milestones, woop woop! There could be a hat, hoodie, jacket, and backpack in your future as well}. 

  • A FREE Automations course to learn about creating automated welcome campaigns, automated email stacking, and more.

  • A FREE one-on-one business strategy call, tailored specifically to your goals, with Kajabi's Launchpad team. They’ll work with you to get the framework of your online business implemented on Kajabi.

As you can see, the support is there from the very beginning and Kajabi's mission "to make every customer a Hero" is quite evident. I don't know of any other all-in-one platform that includes this type of value - and the others charge more than Kajabi, whaaaaat? 

The Bottom Line

No matter how much Kajabi costs, you have to weigh the pros and cons, see if it's right for you, if you believe Kajabi will ultimately MAKE you more money than it costs you, etc. For me, it was a no-brainer. Could I sell two $49 products per month? Could I sell one $99 service per month? Well, duh. Of course. Then there are higher ticket items, larger, more comprehensive courses that I'd offer down the road as well.

As it turned out, I created a great service package called a Virtual VIP Day for my virtual assistant clients (my first Kajabi product, yay!). I surpassed the $1K in sales needed to be a #KajabiHero within 1 month of promoting my Virtual VIP Day package. If I can do it, you certainly can. The platform is there and the support is there. So it can boil down to how "ready" you are, how much confidence you have in yourself and your products/services, etc.

However, if you have a strong preference for other options, than I say "go for it!" Kajabi is certainly not for everyone. But if you're like me and you fall in love with the ease and "all-in-one"-ness of Kajabi, please don't let the false thought that "Kajabi is too expensive" keep you from utilizing it to fulfill your dreams. Promise? Okay, we're good then ;)

As always, I'm here to answer your Kajabi questions. Just drop me a note: [email protected]

xo,

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